Established in 1995 by Bidal Aguero, publisher of El Editor, the Viva Aztlán Festival was created to celebrate and enrich the cultural landscape of Lubbock and surrounding communities through the beauty of Mexican and Mestizo traditions in art, dance, and music.
What began as a humble cultural gathering has evolved into the longest-running Folklorico competition in the State of Texas. The festival is known not only for its vibrant atmosphere filled with color, music, and movement, but also for its distinctive competition format that emphasizes team-building, fairness, and camaraderie. Many participants leave with more than just awards—they leave with lifelong friendships.
Each year, the festival offers Folklorico workshops for all ages and skill levels, led by renowned maestros and maestras dedicated to preserving the rich traditions of regional Mexican dance. These workshops provide a unique opportunity for individuals and teams to learn, grow, and immerse themselves in the art form in a supportive and professional environment.
In honor of our 30-year legacy, the festival has expanded to include Mariachi workshops and competitions that reflect the same commitment to excellence and cultural authenticity. These sessions, led by respected Mariachi instructors, welcome musicians of all levels to explore the deep history and passionate expression found in Mariachi music.
Whether you’re a student, a performer, or a fan of cultural heritage, the Viva Aztlán Festival is a place to connect, learn, and celebrate the enduring spirit of tradition.
Viva la cultura. Viva la danza. Viva Aztlán.